A SaaS marketplace is a place where companies can compare, buy, and often manage software in one spot. Think of it like a well-organized mall for business tools. Instead of visiting dozens of vendor sites, buyers can review options side by side. At the same time, software sellers get in front of people who already want to buy. That matters even more in 2026. Buyers want trust signals before they commit. Teams want faster software discovery, cleaner billing, and fewer bad-fit tools. Sellers want lower customer acquisition costs and better visibility in search, including AI-powered answers that pull from structured product listings, reviews, and category pages. This guide breaks down how SaaS marketplaces work, why they help both sides, where the risks sit, and how to choose a smart marketplace strategy. What a SaaS marketplace is and how it works A SaaS marketplace is a platform that brings software buyers…